3 Updates I've Made for my Palm Beach Cake Company
/I’m not in Rome, Georgia anymore!
…and I haven’t been for almost two years.
A large part of my entrepreneurial story is opening and reopening Jorie Cakes four times over the last 14 years. From the midwest to two cities in the rural south, now to the glitz and glamour of south Florida, each market has different wants, needs, and priorities.
Part of the thrill of this side business for me is always learning, pivoting, trying, and growing in order to serve my customers better. My time in Ohio and Georgia, coupled with wise family and a firm faith, formed deep roots in the way I do business — led first by values and always with a desire to do the right thing, which will always be the case regardless of location.
After moving to Palm Beach, it felt a little like I was thrown into the world’s largest melting pot of entrepreneurs and expert party-throwers. I love it.
But I had to up my game if I wanted to compete.
So I did, and am constantly making subtle upgrades and branding clarifications to try to position myself in this thriving market (on another note, it seems like everyone here has a side hustle, which is amazing!).
I recently posted a video showing off my three latest upgrades for my Palm Beach County clients. You can view it here — and it’s honestly probably more entertaining than reading this article!
Three Upgrades I’ve Made for my Palm Beach Cake Company
Instead of using cardboard circles under my cakes, I now use what’s called a cake drum. It’s a beautiful, clean white color and sits about a half inch thick, making it easier for transportation. Plus, it adds a bit of drama to the cake design (and we always love that).
2. Luxury Packaging - I nearly drive myself crazy scrolling through the depths of Amazon to find the right packaging for all of my products. I moved up from the economical cardboard bakery boxes to extra tall, glossy boxes with a window. The economy boxes served me well, but the Palm Beach market is all about first impressions. A little tulle ribbon and a business card makes these cakes worthy of entering any luxury space, even if it’s just a quick walk through a crowded restaurant to then throw the box away. The look is worth it.
3. A little something extra goes a long way. I really try to pull out all the stops for each of my orders. I made a gender reveal cake (for twins!) and knew the couple was picking it up and going directly to the beach at sunset for their private reveal. I included two gold forks and printed the results from their doctor’s email and tied them to the box.
For birthdays, I love adding a good candle. For everything else, I try to keep some cookies or little treats on hand as a small thank you to my customers. A little really does go a long way, and sometimes it gives my customers the chance to try something they might not necessarily order.
These are just the three most forward-facing changes I’ve made. I love the challenge of always finding ways to improve my brand, try new things, and get to know my customers on a deeper level. It’s always a privilege to be a part of your most important days, and I want to help you make them count.
Until next time!
xoxo
jorie
PS - do you love my new branding photos as much as I do? Check out https://ekfamilyphotography.com for your next family photos. 🩷
